Lincoln highlight
Historic downtown
Downtown Lincoln is a revitalized historic district with shops, restaurants, galleries, and community gathering spaces centered at Beermann Plaza.
Downtown Lincoln's heart is Beermann Plaza, a central gathering space that hosts the annual Holiday tree lighting ceremony, concerts, and a variety of community events throughout the year. The Downtown Lincoln Association, established in 2013, actively promotes the district's development and brings neighbors together. Walking through downtown, visitors find restaurants, bakeries, wineries, breweries, art galleries, and specialty shops that reflect the area's character and community spirit.
The Civic Center Theater presents plays and performances for all ages, while the Art League of Lincoln offers art, music, and theatrical productions. Public art installations—including architectural terra cotta tiles and ceramic medallions—mark the historic downtown during walking tours. These cultural venues and public spaces make downtown a destination for residents and visitors seeking entertainment, dining, and community connection.
Families in Lincoln recognize that downtown is where community life happens: theater with the kids, a dinner out with extended family, seasonal celebrations where neighbors gather. That sense of community stability and connection—the places and people you count on—is what makes life insurance planning relevant.